I created this flyer to advertise a fundraiser for CLU, and on club on campus. The project needed to be printed cheaply on black and white copy paper with no bleeds. Rather than viewing these constraints as a setback, I embracing a raw, high-contrast aesthetic that became the foundation for a guerrilla-style marketing campaign. The bold, illustrative design stood out against the sea of Canva templated flyers on campus. The prints' affordability allowed them to be posted everywhere—effectively doubling our visibility and engagement compared to other on-campus advertisements. It resulted in over $500 of sales over the course of just three hours.
